Case Study: BMW of San Francisco

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Backstory

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We ran an online reputation report on BMW of San  Francisco, and noticed that they had the wrong  address listed on many sites across the web. Sites like  Facebook, Yellowpages and Foursquare were leading  customers to an incorrect address.

Where do listings come from?

Google and other search engines get business listing  information from many sources, including:

  • Business owners enter their own information
  • Government sources
  • User-generated content (UGC)
  • Google sources (MapMaker, Places, etc)
  • Data providers

This information is all compiled in Google’s server  cluster, and can be verified by a Google employee.  The most importantly weighted information in the US,  however, comes from the four major data providers

— Neustar/Localeze, Infogroup, Acxiom and Factual.  These providers disseminate their listing information  to over 300 listings sites — Yelp, yp.com, judy’s book  and many others.

Case Study- BMW of San Francisco

The Why

When we looked at how BMW of San Francisco’s listing  appeared on the four major data providers, we found  that there were discrepancies with their listing and  what Acxiom was reporting. When we further delved  into the “details” section, it became clear that Acxiom  was reporting the wrong address that had been seen  on so many listing sites — 75 Howard Street.

The Solution - Listing Distribution

Listing Distribution is part of our Listing Builder software. Listing Builder has several components that help businesses improve local search, reach consumers and correct  and verify business listing information. We partner with all four major listing data providers — Factual, Acxiom, Infogroup, and Neustar (Localeze) — which are trusted by  more than 300 listing directories, from prominent networks such as Urbanspoon to major auto manufacturers using it in their navigation systems. Our system ensures  correct business listing information with all four providers, and transparency reporting when that data is taken up.

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